It's not rocket science, we know that the overall impact of cars is negative for the climate, health and the city life. A danish architect sumarize it well:
"A city with a lot of bicyclists is indeed a city with a lot of life. A city with a lotof cars is a city with a lot of cars, metal and speed."
- Jan Gehl, architect & urban planner
Our vision is that all the bicycles we sell should make more people feel the joy, the freedom, but also experience the added value the bicycle gives you and the area you live in. Getting more people to cycle is of great importance for future climate-neutral cities, we hope to be able be a small cog in this transition.